Healthy and tasty food cán go together. However, it seems our society falls apart in two camps: ‘healthy’ or ‘tasty’. Consumers think of less salt  fat and sugar and enough vitamins, minerals and fibers when they talk about ‘healthy’. The exact interpretation of healthy, however,  stays vague. Motivaction, a market research firm in Amsterdam, did some interesting consumer research. Some of the conclusions:

  • People eat more biological and plant based food in 2018 than in 2017.
  • There is a small increase in vegetarians and flexitarians.
  • Consumers think vitamins, minerals, fibers and protein are the key ingredients for a healthy life.