Our concept team went to Dublin on the 20st of June. They visited the Guinness Storehouse and the Jameson Distillery. The Guinness Storehouse was named the best visited attraction in Europa in 2016 and Jameson was voted best whiskey attraction worldwide. In both the experiences the concept team got a special tour and had the opportunity to talk with the management. The purpose of this trip was to experience an experience in stead of only talking about it. At this day we got a glimpse of what the WFC could look like in 2021.